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On 2003 October 9, a video clip of an advertisement was linked with the headline "Ben Affleck does hair commercial so embarrassing that managers ban it from the U.S."

In the ad, Ben states "Here comes the science" as an introduction to the typically-gimmicky graphics segment. The phrase immediately became a Fark cliche.

http://forums.fark.com/cgi/fark/comments.pl?IDLink=679664

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